Google Ads for Doctors SEO Outline: Strategy, Planning & Budget Playbook
This Google Ads for Doctors SEO outline is built around the three decisions that make or break a medical campaign before a single ad goes live: strategy, planning, and budget. Skip these, and you're optimizing a campaign that was never pointed in the right direction. Get them right, and the execution — keywords, copy, tracking — falls into place. This playbook walks through each pillar in order, so by the end you have a plan you could hand to a strategist and a budget you could defend to a partner.